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Greg Jarboe, SEO-PR, interviews SES London 2010 keynote speaker, Bryan Eisenberg, about his presentation on 21 secrets of top converting websites. Bryan emphasizes the most important secret to increasing your website conversions: execution. Bryan says digital marketing encompasses many facets such as the launching of YouTube videos, social media campaigns, PPC campaigns, SEO, fixing your websites, etc. Bryan says the companies that are most successful at website conversions are able to execute a campaign immediately. Bryan gives the example of Amazon, where right after it was announced that Michael Jackson had passed away, the company, within two hours, revamped their entire mp3 site to reflect the news creating a huge advantage over their competitors. Bryan also describes his experience working with Dell computers and their website. Dell previously listed on their website the phrase learn more. But it was not generating any conversions. Learn more was changed to help me choose. It caused a near immediate impact at boosting website conversions and has continued to do so ever since. Bryan will also be speaking at SES New York in March, 2010. code pour embarquer la vidéo : >>> http://www.youtube.com/embed/weB-MwtXyQc <<< |